Suave Couture produce high end fashion garments that include hoodies, t-shirts & baseball caps. This online retailer is the brain child of Harvin Chohan. He has very clear ideas in terms of design and marketing. Suave Couture also proudly supports an Elephant Protection Charity.
Mandalas are at the centre of Suave Couture’s style and branding. A mandala is a spiritual and ritual symbol in Asian cultures. It can be understood in two different ways: externally as a visual representation of the universe or internally as a guide for several practices that take place in many Asian traditions, including meditation. In Hinduism and Buddhism, the belief is that by entering the mandala and proceeding towards its center, you are guided through the cosmic process of transforming the universe from one of suffering into one of joy and happiness.
Our brief was to design a variety of Mandalas that could be used for Suave Couture’s fashion range. It was imperative that the mandala’s included a unique illustration of an elephant, to represent the charity they support. We were also asked to incorporate a flower of life into the designs as well as the logo, which we created. The logo was then converted into a trademark, that has been used on their social media platforms.